A monthly newspaper of personal ads, culture, and correspondence.
LOVE IN PRINT
No swipes. No apps. Just ink, envelopes, and a little mystery.
We are The Lonely Hearts Club, a monthly personal ads newspaper, reviving the tradition of lonely hearts columns for the modern age.
Coming to you live from London, we are distributed across the UK and shipped to subscribers around the world.
Place an Ad
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Place an Ad ☟
Where to find us
Our paper can be found in a curated selection of the UK’s best coffee shops, cinemas, and independent venues.
Prefer to linger at home? We’ll post it straight to your door anywhere in the world for a small fee — as a one-off, a subscription, or a gift for that friend who swears they’ve given up on dating (again).
How it works
Place your ad.
You made it. This isn’t just a personal ad; it’s a bold experiment in connection, and you’re part of the crew.
Replies arrive by post.
Replies arrive by Royal Mail. No notifications. No swiping. Just letters arriving through the post.
Keep it brief. Keep it brilliant.
Forty words max. No résumés. No life stories. No photos.
Monthly print distribution
Find The Lonely Hearts Club free in select independent cafés, cinemas, and record shops across the UK (if you know where to look).
Prefer not to hunt? We’ll post it to your door instead (or to a friend who might need a little nudge). Worldwide shipping!
100% anonymous. 100% analogue.
Each ad is text-only and answered through a unique reply code.
You call the shots.
Share your details only if and when you choose. We simply get the words moving.
Our story
We started with a question: what if love letters never went away, they just needed a better editor?
Now, we are bringing back the personals: part literary experiment, part romantic rebellion.
We’re for readers, for writers, for anyone tired of the same old digital dance.
Get in Touch
Got a story, a personal ad, or just fancy a chat? We’re all ears.
Drop us a line at hello@thelonelyheartsclub.co.uk, or find us on Instagram and X.
If you run a cosy spot and fancy stocking a few copies — or simply want to say hello — we’d love to hear from you.
We read every message, and we always write back.