No Swipes. No Apps. Just Ink, and Letters.
LOVE IN PRINT
285 Ads. One Paper. Infinite Stories.
Place an Ad
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Place an Ad ☟
Launching January 2026, this is where analogue romance finds its rebel heart. With just 285 ads per issue and a handful of sharp, offbeat stories, we’re for everyone tired of swipes, taps, and algorithms. Get ready for London’s love letters, delivered offline.
Our story
We started with a question: what if love letters never went away, they just needed a better editor?
Now, we are bringing back the personals: part literary experiment, part romantic rebellion.
For readers, for writers, for anyone tired of the same old digital dance.
How it works
Place your ad.
You made it. One of only 285 to join our debut issue both in print and online. This isn’t just a personal ad; it’s a bold experiment in connection, and you’re part of the launch crew.
Replies arrive by post.
Replies arrive by Royal Mail every Friday for a month because love deserves punctual post.
Keep it brief. Keep it brilliant.
Forty words max. No résumés. No life stories. No photos. Just enough words to make someone pause, and reach for a pen.
Monthly print. Weekly forwarding.
Find The Lonely Hearts Club free in select independent cafés, cinemas, and record shops across London (if you know where to look). Prefer not to hunt? We’ll post it to your door instead (or to a friend who might need a little nudge).
100% anonymous. 100% analogue.
Each ad is text-only and answered through a unique reply code. Letters arrive by post via us. No screens, no shortcuts, no sudden silences. Just envelopes, ink, and the unmistakable thrill of something real.
You call the shots.
Share your details only if and when you choose. We simply get the words moving.
Where to find us
We’re a free paper, hand-delivered to a handful of London’s best coffee shops, cinemas, and independent venues. You won’t find piles of copies or bright displays. Just a few papers waiting to be discovered.
Prefer to linger at home? We’ll post it straight to your door for a small fee — as a one-off, a subscription, or a gift for that friend who swears they’ve given up on dating (again).
Get in Touch
Got a story, a personal ad, or just fancy a chat? We’re all ears.
Drop us a line at hello@thelonelyheartsclub.co.uk, or find us on Instagram and X.
If you run a cosy spot and fancy stocking a few copies — or simply want to say hello — we’d love to hear from you.
We read every message, and we always write back.